2
Aug
Star Buys:Wayne Hemingway

He may have been born in Morecambe but design guru Wayne
Hemingway chooses to live some of his life here in Sussex –
West Sussex to be precise – on a three-acre woodland plot
close to the sea and the Goodwood Estate and also close to Lord
March with whom he is promoting the new Vintage At Goodwood
Festival this August.
Wayne first came to fame as a fashion designer with his own
label Red Or Dead which he created with his wife and business
partner Gerardine, although he actually studied as a town planner
and only discovered the lure of fashion whilst selling off his own
clothes at Camden Market when he hit hard times. It is to those
town planning roots that he has returned in recent years as creator
of major housing projects around the UK that are already receiving
both acclaim and awards.
Their own Sussex home is reported to be a modernist glass
edifice with the living spaces on the upper floor amongst the
treetops, a style of living they had admired whilst in Melbourne,
Australia, where they also have a home.
Vintage At Goodwood is the first of what they propose will be an
annual music and fashion led celebration of creative British cool
from the ‘40s, ‘50s, ‘60s, ‘70s and
‘80s, featuring the leading DJs, bands, collectors, purveyors
of vintage clothing and vintage vinyl from each decade, as well as
contemporary bands and brands that have similar influences.
Wayne is also chairman of the South Coast Design Forum a
non-profit organisation run for and by designers and creatives from
all disciplines.