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Property News: David Maslen The power of information

Many estate agents pride themselves on their extensive experience and local knowledge. Indeed, it is extremely important that your agent is fully conversant with every aspect of the neighbourhood and the market if they are to be effective in helping purchasers with the right advice needed to buy your home.

However, too many agents assume they can “wing it” when it comes to assessing the most appropriate asking price for your property.

The issue of correct valuation is paramount. Ask too much, and you could get stuck with an old chestnut that nobody wants, no matter how appealing your home might be. Ask too little and you might not maximise the true value of your single most precious asset.

We therefore take valuation extremely seriously. Not only do we use the intuition that comes from years of experience, but we also recognise the importance of a precise market insight derived from a source even better informed than ourselves! We subscribe to various on-line statistical collation services such as those provided to agents by Hometrack and Rightmove.

The reports we are able to generate mean that we can not only gauge market value in relation to our own stock, but use every property that is either on the market or recently sold to help us determine the right price for your home. These stats provide recorded selling prices and also indicate those prices which the market has rejected. It helps us to understand the market through the eyes of thousands of current buyers, thereby helping us to determine the optimum figure at which to position your property in today’s market.

We like to think that it is this type of professional attention to detail that enables us to sell a far higher proportion of our clients’ properties more quickly than those agents who might ignore the fact that estate agency is as much a science as it is an art.

David Maslen Estate Agents, 290 Ditchling Road, Brighton, BN1 6JF,
01273 566777/